/* ============================================================
   Salon Chair Supply — v3 editorial supply-house
   Fraunces (display) + Archivo (text/UI). Ink, paper, brass.
   ============================================================ */
:root{
  --paper:#F6F1E7; --panel:#FFFDF8; --ink:#16130E; --ink2:#3C372C;
  --muted:#71685A; --line:#DED4C0; --line-soft:#EAE2D0;
  --gold:#A87C2A; --gold-d:#86611D; --gold-lt:#E9C979;
  --dark:#14110C; --dark2:#221D14; --cream:#F1EAD9; --cream2:#CFC6B2;
  --ok:#2E6B34;
  --radius:4px; --max:1200px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Archivo',Helvetica,Arial,sans-serif;background:var(--paper);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img{max-width:100%;display:block}
a{color:inherit}
::selection{background:var(--gold);color:#fff}
:focus-visible{outline:2px solid var(--gold);outline-offset:2px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 28px}
section[id],div[id]{scroll-margin-top:96px}

h1,h2,h3,.display{font-family:'Fraunces',Georgia,serif;font-weight:600;letter-spacing:-.015em;color:var(--ink)}
h2{font-size:clamp(2rem,3.9vw,3.05rem);line-height:1.06}
h2 em,h1 em{font-style:italic;font-weight:560;color:var(--gold-d)}
h3{font-size:1.24rem;line-height:1.25}
.lede{color:var(--ink2);font-size:1.07rem;max-width:58ch}

/* numbered editorial eyebrow with rule */
.eyebrow{display:flex;align-items:center;gap:14px;font-family:'Archivo',sans-serif;font-size:.72rem;font-weight:700;letter-spacing:.24em;text-transform:uppercase;color:var(--gold-d);margin-bottom:18px}
.eyebrow::before{content:"";width:38px;height:1px;background:var(--gold);flex:0 0 auto}
.eyebrow .no{color:var(--muted);font-weight:600}
.on-dark .eyebrow,.eyebrow.on-dark{color:var(--gold-lt)}
.on-dark .eyebrow .no{color:#9A8F78}

section{padding:96px 0}
.sec-head{max-width:760px;margin-bottom:44px}
.sec-head p{color:var(--muted);margin-top:14px;font-size:1.03rem;max-width:62ch}

/* buttons — squared, deliberate */
.btn{display:inline-block;background:var(--ink);color:var(--cream);font-family:'Archivo',sans-serif;font-weight:600;font-size:.95rem;letter-spacing:.02em;padding:15px 28px;border-radius:3px;text-decoration:none;border:1px solid var(--ink);transition:background .15s,border-color .15s,color .15s}
.btn:hover{background:var(--gold-d);border-color:var(--gold-d);color:#fff}
.btn.accent{background:var(--gold);border-color:var(--gold);color:#fff}
.btn.accent:hover{background:var(--gold-d);border-color:var(--gold-d)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--ink)}
.btn.ghost:hover{background:var(--ink);color:var(--cream)}
.btn.small{padding:11px 20px;font-size:.9rem}
.cta-row{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.cta-note{font-size:.88rem;color:var(--muted);margin-top:14px}

/* top strip */
.strip{background:var(--dark);color:var(--cream2);font-size:.72rem;font-weight:600;letter-spacing:.18em;text-transform:uppercase;text-align:center;padding:10px 16px}
.strip strong{color:var(--gold-lt);font-weight:700}

/* header + logo lockup */
header.site{position:sticky;top:0;z-index:50;background:rgba(246,241,231,.95);backdrop-filter:blur(10px);border-bottom:1px solid var(--ink)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-top:14px;padding-bottom:14px}
.lockup{display:flex;align-items:center;gap:13px;text-decoration:none}
.lockup .mark{width:38px;height:38px;flex:0 0 auto}
.lockup .wordmark{font-family:'Fraunces',Georgia,serif;font-size:1.34rem;font-weight:640;letter-spacing:-.01em;line-height:1;color:var(--ink);white-space:nowrap}
.lockup .wordmark span{color:var(--gold-d)}
.lockup .sub{display:block;font-family:'Archivo',sans-serif;font-size:.58rem;font-weight:700;letter-spacing:.34em;text-transform:uppercase;color:var(--muted);margin-top:3px}
.nav nav{display:flex;gap:30px}
.nav nav a{text-decoration:none;font-weight:600;font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink2);padding:4px 0;border-bottom:1px solid transparent}
.nav nav a:hover{color:var(--ink);border-bottom-color:var(--gold)}
@media(max-width:900px){.nav nav{display:none}}

/* hero */
.hero{padding:72px 0 40px}
.hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:56px;align-items:center}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr}}
.hero .meta{display:flex;flex-wrap:wrap;gap:8px 22px;font-size:.7rem;font-weight:700;letter-spacing:.22em;text-transform:uppercase;color:var(--muted);border-top:1px solid var(--ink);padding-top:14px;margin-bottom:26px}
.hero .meta b{color:var(--gold-d);font-weight:700}
.hero h1{font-size:clamp(2.75rem,5.6vw,4.35rem);line-height:.99;font-weight:580}
.hero .sub{margin:24px 0 6px;color:var(--ink2);font-size:1.13rem;line-height:1.55;max-width:50ch}
.ledger{display:grid;grid-template-columns:repeat(3,auto);gap:0 34px;margin:30px 0 32px}
.ledger div{border-left:1px solid var(--line);padding-left:16px}
.ledger .k{display:block;font-size:.66rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--muted);margin-bottom:4px}
.ledger .v{display:block;font-family:'Fraunces',Georgia,serif;font-size:1.42rem;font-weight:640;line-height:1.1;color:var(--ink)}
.ledger .v.was{color:var(--muted);text-decoration:line-through;text-decoration-thickness:1px;font-weight:500}
.ledger .v.save{color:var(--ok)}
@media(max-width:560px){.ledger{grid-template-columns:1fr;gap:14px}}
.hero-img{border-radius:var(--radius);overflow:hidden;border:1px solid var(--ink);background:var(--dark)}
.hero-img video,.hero-img img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/3.3;display:block}
.hero-img figcaption{background:var(--panel);padding:12px 18px;font-size:.82rem;color:var(--muted);border-top:1px solid var(--line);display:flex;gap:10px;align-items:baseline}
.hero-img figcaption::before{content:"FIG. 01";font-size:.62rem;font-weight:700;letter-spacing:.18em;color:var(--gold-d);flex:0 0 auto}

/* why ledger */
.why{padding-top:34px;padding-bottom:10px}
.why-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px}
@media(max-width:900px){.why-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.why-grid{grid-template-columns:1fr}}
.why-item{border-top:2px solid var(--ink);padding:18px 2px 4px}
.why-item h3{font-size:.98rem;margin-bottom:7px;font-family:'Archivo',sans-serif;font-weight:700;letter-spacing:.01em}
.why-item p{font-size:.92rem;color:var(--muted);line-height:1.55}

/* the problem — editorial stat blocks */
.problem{padding-bottom:26px}
.pain-grid{grid-template-columns:repeat(3,1fr);gap:36px}
@media(max-width:900px){.pain-grid{grid-template-columns:1fr}}
.pain{border-top:1px solid var(--ink);padding-top:22px}
.pain .pain-stat{font-family:'Fraunces',Georgia,serif;font-size:3.4rem;font-weight:600;color:var(--ink);line-height:.95;margin-bottom:14px;letter-spacing:-.02em}
.pain .pain-stat i{font-style:italic;color:var(--gold-d)}
.pain h3{margin-bottom:8px;font-size:1.16rem}
.pain p{color:var(--muted);font-size:.96rem}

/* cinematic band */
.cineband{position:relative;border-radius:var(--radius);overflow:hidden;border:1px solid var(--ink);margin:34px 0 10px}
.cineband video,.cineband img{width:100%;aspect-ratio:16/7;object-fit:cover;display:block;background:var(--dark)}
.cineband figcaption{position:absolute;left:0;right:0;bottom:0;padding:40px 28px 18px;color:#fff;font-family:'Fraunces',Georgia,serif;font-style:italic;font-size:clamp(1.08rem,2.3vw,1.5rem);background:linear-gradient(transparent,rgba(16,13,9,.8))}

/* value proposition */
.value-sec{padding-top:26px}
.value-panel{background:var(--dark);color:var(--cream);border-radius:6px;padding:60px clamp(26px,5vw,60px)}
.value-panel .sec-head{max-width:780px;margin-bottom:36px}
.value-panel .sec-head h2{color:#fff}
.value-panel .sec-head p{color:var(--cream2)}
.value-grid{display:grid;grid-template-columns:1.12fr .88fr;gap:52px;align-items:start}
@media(max-width:900px){.value-grid{grid-template-columns:1fr}}
.compare table{width:100%;border-collapse:collapse;font-size:.96rem}
.compare th{font-family:'Archivo',sans-serif;font-size:.68rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:#9A8F78;text-align:left;padding:12px 14px 12px 0;border-bottom:1px solid #3A342A}
.compare th:last-child{text-align:right}
.compare td{padding:16px 14px 16px 0;border-bottom:1px solid #2B2619;vertical-align:baseline;color:var(--cream)}
.compare td:last-child{text-align:right}
.compare td.was{color:#A79B80;text-decoration:line-through;white-space:nowrap}
.compare td.ours{font-family:'Fraunces',Georgia,serif;color:var(--gold-lt);font-weight:640;font-size:1.28rem;white-space:nowrap}
.compare .fineprint{color:#8D8471;margin-top:16px}
.value-note{margin-top:18px;color:var(--cream);font-size:1rem;line-height:1.6}
.value-note strong{color:var(--gold-lt)}
.engine h3{color:#fff;margin-bottom:22px;font-size:1.35rem}
.engine-item{margin-bottom:20px;border-top:1px solid #2B2619;padding-top:16px}
.engine-item:first-of-type{border-top:none;padding-top:0}
.engine-item h4{font-family:'Archivo',sans-serif;font-size:.8rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--gold-lt);margin-bottom:5px}
.engine-item p{color:var(--cream2);font-size:.95rem;line-height:1.6}
.engine .btn{margin-top:8px}
.value-video{margin-top:44px;border-radius:var(--radius);overflow:hidden;border:1px solid #3A342A;position:relative}
.value-video video,.value-video img{width:100%;aspect-ratio:1280/448;object-fit:cover;display:block}
.value-video figcaption{position:absolute;left:0;right:0;bottom:0;padding:34px 24px 14px;color:#fff;font-size:.9rem;background:linear-gradient(transparent,rgba(16,13,9,.78))}
.fineprint{font-size:.84rem;color:var(--muted);margin-top:14px;line-height:1.55}

/* mockup wedge */
.mockup{background:var(--dark);color:var(--cream);border-radius:6px;padding:60px clamp(26px,5vw,60px);display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
@media(max-width:900px){.mockup{grid-template-columns:1fr}}
.mockup h2{color:#fff}
.mockup p{color:var(--cream2);margin-top:14px;max-width:48ch;line-height:1.6}
.mockup ol{list-style:none;counter-reset:m;margin-top:26px;display:grid;gap:16px}
.mockup ol li{counter-increment:m;display:flex;gap:16px;align-items:flex-start;color:var(--cream);font-size:.98rem;line-height:1.5}
.mockup ol li::before{content:counter(m,decimal-leading-zero);font-family:'Fraunces',Georgia,serif;font-size:1.05rem;color:var(--gold-lt);flex:0 0 auto;line-height:1.4}
.mockup .btn{margin-top:28px;background:var(--gold);border-color:var(--gold);color:#fff}
.mockup .btn:hover{background:var(--gold-d);border-color:var(--gold-d)}
.demo-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.demo-grid figure{border-radius:3px;overflow:hidden;border:1px solid #3A342A;background:var(--dark2)}
.demo-grid img{width:100%;aspect-ratio:3/3.4;object-fit:cover;object-position:top}
.demo-grid figcaption{padding:9px 11px;font-size:.72rem;letter-spacing:.04em;color:var(--cream2);line-height:1.4}
.demo-note{margin-top:14px;font-size:.82rem;color:#8D8471;line-height:1.55}
@media(max-width:560px){.demo-grid{grid-template-columns:1fr 1fr}.demo-grid figure:last-child{display:none}}

/* cards — packages + products */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
@media(max-width:980px){.cards{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.cards{grid-template-columns:1fr}}
.card{background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;display:flex;flex-direction:column;transition:border-color .15s}
.card:hover{border-color:var(--ink)}
.card.pop{border:1px solid var(--ink);box-shadow:inset 0 0 0 1px var(--ink);position:relative}
.card .pop-tag{position:absolute;top:0;left:0;background:var(--gold);color:#fff;font-size:.66rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;padding:7px 12px;z-index:2}
.card img{width:100%;aspect-ratio:16/10;object-fit:cover}
.card .body{padding:24px 24px 26px;display:flex;flex-direction:column;gap:9px;flex:1}
.card h3{font-size:1.32rem}
.card .from{font-family:'Archivo',sans-serif;font-weight:600;color:var(--muted);font-size:.8rem;letter-spacing:.14em;text-transform:uppercase}
.card .from b{display:block;font-family:'Fraunces',Georgia,serif;font-size:2rem;font-weight:640;letter-spacing:-.01em;color:var(--ink);margin-top:2px;text-transform:none}
.card .vs{font-size:.88rem;color:var(--muted);line-height:1.55;border-bottom:1px solid var(--line-soft);padding-bottom:14px}
.card ul{list-style:none;display:grid;font-size:.93rem;color:var(--ink2);margin-bottom:8px}
.card ul li{padding:8px 0 8px 18px;border-top:1px solid var(--line-soft);position:relative;line-height:1.45}
.card ul li:first-child{border-top:none}
.card ul li::before{content:"";position:absolute;left:0;top:15px;width:6px;height:6px;background:var(--gold)}
.card .body .btn{margin-top:auto;text-align:center}

/* supplies / subscription pillar */
.supplies-grid{display:grid;grid-template-columns:.95fr 1.05fr;gap:52px;align-items:center}
@media(max-width:900px){.supplies-grid{grid-template-columns:1fr}}
.supplies-img{border-radius:var(--radius);overflow:hidden;border:1px solid var(--ink);background:var(--dark)}
.supplies-img img{width:100%;height:100%;object-fit:cover;aspect-ratio:4/3.1;display:block}
.supplies-img figcaption{background:var(--panel);padding:12px 18px;font-size:.82rem;color:var(--muted);border-top:1px solid var(--line);display:flex;gap:10px;align-items:baseline}
.supplies-img figcaption::before{content:"FIG. 02";font-size:.62rem;font-weight:700;letter-spacing:.18em;color:var(--gold-d);flex:0 0 auto}
.supply-rows{margin-top:30px;display:grid}
.supply-row{border-top:1px solid var(--line);padding:16px 0;display:grid;grid-template-columns:210px 1fr;gap:8px 26px}
@media(max-width:560px){.supply-row{grid-template-columns:1fr}}
.supply-row:last-child{border-bottom:1px solid var(--line)}
.supply-row h3{font-family:'Archivo',sans-serif;font-size:.8rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;padding-top:3px}
.supply-row p{font-size:.95rem;color:var(--muted);line-height:1.6}

/* products grid */
.prod{display:grid;grid-template-columns:1fr 1fr;gap:22px}
@media(max-width:820px){.prod{grid-template-columns:1fr}}
.prod .card{flex-direction:row}
.prod .card img{width:42%;aspect-ratio:auto;height:100%;min-height:100%}
.prod .card .body{padding:22px}
@media(max-width:520px){.prod .card{flex-direction:column}.prod .card img{width:100%;aspect-ratio:16/10}}

/* factory gallery */
.gallery-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px}
@media(max-width:980px){.gallery-grid{grid-template-columns:repeat(3,1fr)}}
@media(max-width:600px){.gallery-grid{grid-template-columns:repeat(2,1fr)}}
.gallery-grid figure{background:var(--panel);border:1px solid var(--line);border-radius:3px;overflow:hidden}
.gallery-grid img{width:100%;aspect-ratio:1/1;object-fit:cover}
.gallery-grid figcaption{padding:11px 13px 12px;font-size:.8rem;color:var(--muted);line-height:1.45}
.gallery-grid figcaption strong{display:block;color:var(--ink);font-family:'Archivo',sans-serif;font-size:.72rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:3px}

/* how it works */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:32px}
@media(max-width:980px){.steps{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.steps{grid-template-columns:1fr}}
.step{border-top:2px solid var(--ink);padding-top:20px}
.step .n{font-family:'Fraunces',Georgia,serif;font-size:2.9rem;font-weight:560;font-style:italic;color:var(--gold-d);line-height:1}
.step h3{margin:12px 0 6px;font-family:'Archivo',sans-serif;font-weight:700;font-size:1rem;letter-spacing:.01em}
.step p{font-size:.93rem;color:var(--muted);line-height:1.6}
.timeline-note{margin-top:30px;background:#EFE7D3;border:1px solid var(--line);border-left:3px solid var(--gold);border-radius:3px;padding:20px 24px;font-size:.98rem;line-height:1.6}
.timeline-note strong{color:var(--gold-d)}

/* faq — hairline list */
.faq-grid{display:grid;grid-template-columns:1fr 1fr;gap:0 44px}
@media(max-width:820px){.faq-grid{grid-template-columns:1fr}}
details{border-top:1px solid var(--line);padding:18px 2px}
details:last-child{border-bottom:1px solid var(--line)}
details summary{cursor:pointer;font-weight:600;font-size:1rem;list-style:none;display:flex;justify-content:space-between;gap:16px;align-items:baseline}
details summary::-webkit-details-marker{display:none}
details summary::after{content:"+";color:var(--gold-d);font-weight:700;font-family:'Fraunces',serif;font-size:1.25rem;line-height:1}
details[open ] summary::after{content:"–"}
details p{margin-top:10px;color:var(--ink2);font-size:.94rem;line-height:1.6;max-width:56ch}

/* quote form */
.quote{background:var(--panel);border:1px solid var(--line);border-top:3px solid var(--ink);border-radius:var(--radius);padding:clamp(28px,4.5vw,52px)}
.rfq-tag{display:inline-block;border:1.5px dashed var(--gold);color:var(--gold-d);font-weight:700;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;padding:7px 12px;border-radius:3px;margin-bottom:20px}
form.grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:26px}
@media(max-width:700px){form.grid{grid-template-columns:1fr}}
.field{display:flex;flex-direction:column;gap:7px}
.field.full{grid-column:1/-1}
.field label{font-size:.7rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink2)}
.field input,.field select,.field textarea{font:inherit;font-size:.97rem;padding:13px 14px;border:1px solid var(--line);border-radius:3px;background:#FFFDF9;color:var(--ink)}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--gold);border-color:transparent}
form .submit{grid-column:1/-1;margin-top:8px;font-size:1rem;padding:17px 28px}

/* footer */
footer.site{background:var(--dark);color:var(--cream2);padding:64px 0 36px;margin-top:56px}
.foot-brand{display:flex;align-items:center;gap:18px;padding-bottom:34px;border-bottom:1px solid var(--line-dark);margin-bottom:38px}
.foot-brand .mark{width:52px;height:52px;flex:0 0 auto}
.foot-brand .name{font-family:'Fraunces',Georgia,serif;font-size:clamp(1.7rem,3.4vw,2.5rem);font-weight:600;color:#fff;line-height:1.05;letter-spacing:-.01em}
.foot-brand .name span{color:var(--gold-lt)}
.foot-brand .sub{font-size:.64rem;font-weight:700;letter-spacing:.32em;text-transform:uppercase;color:#9A8F78;margin-top:6px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:36px}
@media(max-width:820px){.foot-grid{grid-template-columns:1fr}}
footer.site h4{color:#fff;font-size:.74rem;font-weight:700;letter-spacing:.18em;text-transform:uppercase;margin-bottom:14px;font-family:'Archivo',sans-serif}
footer.site a{color:var(--cream2);text-decoration:none;display:block;margin-bottom:9px;font-size:.93rem}
footer.site a:hover{color:var(--gold-lt)}
footer.site p{font-size:.93rem;max-width:44ch;line-height:1.6}
.legal{border-top:1px solid var(--line-dark);margin-top:40px;padding-top:22px;font-size:.8rem;color:#8D8471;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}